Digitalization of processes with Smartpro by SIGEL

In recent years, advancing digitalization has impacted nearly every area of our lives, and the care sector is no exception. The digitalization of processes in the care industry is a promising development with the potential to improve the quality of care services, increase the efficiency of operations, and thus free up more time and presence for relevant tasks.

Patricia Toews works at AZURIT and is responsible for all corporate communications and marketing for the AZURIT and HANSA Group. AZURIT and HANSA are among the leading companies in senior care in Germany. Around 6,900 employees care for and support people in more than 80 care facilities. The promotional and print materials project was initiated to digitalize and optimize corporate processes. With Smartpro by SIGEL, this is no problem!

Simplifying the digital sales strategy in care facilities

The AZURIT and HANSA Group operates comprehensive care facilities. It offers outpatient services and manages and operates residential homes with service complexes. In inpatient elderly care, residents with care levels one to five are accommodated. Additionally, both providers offer outpatient care services, allowing people to be cared for in their own homes. In total, the AZURIT and HANSA Group manages 85 facilities.

Behind such a large company, there is naturally a huge administrative effort. The introduction of Smartpro supports the administrative and marketing departments of the groups in digitalizing processes, thus providing significant relief in the procurement process. This leaves more time to focus on the daily business in the facilities. Especially in the care sector, high staff turnover is common in both management teams and specialist areas. When there is a staff change, business cards, among other things, must be changed and reprinted. With Smartpro, for example, the business cards that need to be changed can be created completely independently by the facilities themselves. This is a considerable relief for Patricia Toews and her team.

The project launch – digitalizing and optimizing sales

Before the collaboration with SIGEL, the ordering and commissioning process for print and promotional items was very time-consuming and simple: orders were requested from the facilities during the annual management meetings and collected in a warehouse. The items were then made available for collection at said meeting.

The entire process was cumbersome and no longer up-to-date. When the warehouse was filled with promotional items that could no longer be distributed to employees and facilities as needed during the Corona period, a digital solution was required: an online shop for C-items. This led to the collaboration with SIGEL, and the Smartpro Shop was set up with the goal of optimizing the sales channel. A print-on-demand solution was also included. Thanks to this smart solution, the AZURIT and HANSA Group no longer relies on standard stock items and large-scale pre-productions and can produce based on demand.

What goals did AZURIT achieve with Smartpro?

The example of the AZURIT and HANSA Group clearly shows which goals can be achieved with Smartpro, as the AZURIT and HANSA Group has met its objectives 100 percent, according to Patricia Toews.

These goals were realized with Smartpro:

• Optimization of the sales channel

• Availability of products within two to three working days

• Independent ordering of promotional materials

• Continuous development of the shop

• Faster and more efficient processes in the marketing department

• Improved and simplified controlling of existing items and inventory

• Checking stock levels with a click

Managing promotional materials online – this is how the AZURIT and HANSA Smartpro shop is structured

The Smartpro shop from SIGEL can be individually adapted to the customer's wishes and needs. Various items can be created and expanded with modules as required. The Azurit Smartpro shop already contains many promotional items that employees can browse through. Among others, Azurit uses the following modules in the shop:

• The Budget Module: With the budget module, specific budget pools can be allocated to individual users or user groups. If the budget is used up, users receive a direct notification.
• The Approval Module: This module allows for the creation of automated approval workflows. In the future, it is planned to link the budget and approval modules, as approval depends on the budget used.
• The Logistics Module: At Azurit, the logistics module is used for promotional materials. Azurit stores the promotional materials with SIGEL and can retrieve the items piece by piece.

In the shop itself, the employees of the Azurit Group find a large selection of promotional items from which they can choose and order as needed:

• Pads
• Folders
• Letterhead and invoice paper
• Posters
• Flyers
• Envelopes
• Cards
• Business cards

AZURIT and HANSA want to further expand their digital sales strategy

Smartpro is well-received and effectively used in the care facilities of AZURIT and HANSA. "The employees are very happy that they can work more autonomously and independently with Smartpro," explains Patricia Toews. Besides the autonomous work, she sees the greatest advantage of Smartpro in the ability to individualize items.

The care facilities can already design their own business cards. The primary goal for the future is to give the facilities the ability to create their own CI-compliant promotional materials, i.e., materials that conform to the corporate identity of AZURIT or HANSA. This will allow the facilities to independently create and order promotional materials according to their needs. In the future, they should be able to edit design templates via drag & drop and create their own flyers and posters.

Smartpro provides considerable relief for Patricia Toews and her marketing team in their daily work – at the same time, the facilities gain more responsibility and freedom in C-item procurement.

Optimize digital processes with Smartpro from SIGEL

Patricia Toews from the AZURIT and HANSA Group has many more plans for Smartpro and sees the tool as a firm and very important part of the company. The goal of optimizing digital processes has definitely been achieved. If you also want to digitalize your sales, revise your marketing logistics, and are looking for a smart solution, then Smartpro is the right tool for you. Get in touch with us and let our SIGEL Smartpro team advise you in detail on the topic!