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Privacy policy

Privacy policy

Thank you for your interest in our website. Protecting your privacy is very important to us. You will find detailed information below about how we handle your personal data.

Personal data is processed by SIGEL GmbH, represented by the managing director Götz Stamm, Bäumenheimer Strasse 10, 86690 Mertingen (hereafter referred to as “we” or “us) as the controller as defined in Article 4 (7) GDPR, on the basis of the relevant legal clauses. You will find the rest of our contact details in our legal notice and at the end of this policy statement.

Table of contents

1. Collection, processing and use of personal data Go there
2. Use of data for contract processing and internal organisation Go there
3. Use of data for advertising Go there
4. Contacting us Go there
5. Erasure and blocking Go there
6. Microsites Go there
7. Transfer of personal data Go there
8. Your rights Go there
9. Use of cookies Go there
10. Google Analytics Go there
11. Google Adwords Go there
12. Google Adwords Retargeting Go there
13. Social networks Go there
14. Contacting us in matters of data protection Go there

1. Collection, processing and use of personal data
You can visit our website without entering any personal data. The only access data we store does not include personal details, e.g. the type of web browser, the operating system used, the domain name of the internet service provider, the IP address of your device, the website from which you have been redirected to our site, and the date and duration of your visit. This data is analysed solely to enable us to improve our offer and does not allow us to infer any information about your person.

2. Use of data for contract processing and internal organisation

2.1 Contract initiation and performance
When you send us an enquiry or conclude a contract with us, we require and process certain data such as details of the order you have placed or wish to place, your address, email address and payment details. These details are required for pre-contractual checks, contract performance and for possible issues related to the warrantee or guarantee that may arise at a later date (please refer to Article 6, (1), clause 1 lit. b GDPR). As part of the ordering and payment process, the service providers we use (e.g. logistics providers, payment agents) also receive the necessary data about your person or your order. In addition to this, we are obliged by the commercial and tax law to archive data relating to completed business transactions for the duration of the statutory retention period. The legal basis for these respective uses of data is Article 6, (1), lit. c GDPR.

2.2. Seminars, webinars, trade fairs and events
You can register for our events through our website or request further information. Initially, we only require your contact data, most importantly your email address. The details you provide when enquiring about or registering for an event, or requesting information, will be used solely for this purpose. This includes your permission for us to contact you. We erase this data after your request has been processed. In some cases, we are legally obliged to retain your data. This applies, for example, if you have booked a place at an event. In such cases (e.g. because of the Value Added Tax Law or the Commercial Code), we retain your data until we are no longer legally required to do so. The legal basis for processing this data is Article 6, (1) lit. b. GDPR.

2.3 Processing data in the company organisation
In addition to this, the data is used for legal defence and the pursuit of claims in protection of our legal interests (Article 6 (1), clause 1, lit. f GDPR), for legal obligations (such as receipts for the tax authorities) as stated in Article 6 (1), lit. c GDPR, and in order to pursue our interests in a lawful, efficiency performance of internal organisation. This includes transferring data to people bound to professional confidentiality, such as tax advisers or lawyers (Article 6 (1), clause 1, lit. f GDPR) or transferring data to organisational service providers, who we have bound contractually to comply with data protection law as stated in Article 28 GDPR. Within our company organisation, we process your data in our IT systems and, if necessary, transfer data from customers, people interested in our products, suppliers and staff as required by law to authorities such as fiscal authorities and advisers (tax advisers, lawyers, accountants) pursuant to our interest in the lawful, profitable management of our company. The legal basis is Article 6 (1), lit. c and f, GDPR.

2.4 Outsourced IT and hosting
We make use of IT software and hosting services as part of our service provision, the fulfilment of your requests and our contractual obligations on the basis of our interest in efficient, secure business dealings and contract performance. This means that data about your interests, requests, orders, visits to the site and perception of our services can also be processed using these providers’ services. Wherever required by law and where not already guaranteed by professional confidentiality regulations, we ensure that our access to and the secure and confidential processing of your data is safeguarded contractually when being processed by the third parties acting on our behalf. The legal basis is Article 6 (1), lit. f GDPR, or, if relevant, Article 28 GDPR (conclusion of an order-processing contract).

3. Use of data for advertising
We have an interest in cultivating our relationship with you as our customer, to encourage you to try our product groups and services that may be new to you, to generate new customers, reactivate old ones and to provide all of our customers with information and special offers. In order to pursue these legitimate interests, we process your data (in some cases with the help of other service providers) on the basis of Article 6 (1), lit. f GDPR, so that we can send you information and personalised offers, as well as improving our information and special offers. We can also obtain your separate agreement; in this case, our use of your data is based on Article 6 (1), lit. a GDPR. You can, of course, revoke your permission for the use of your data for advertising purposes at any time – even if such use of your data is legally permissible without your consent – by means of an informal communication. We collect your personal data for the following reasons:

3.1 Competitions
When you take part in one of our competitions, we use your data to run the competition, in particular in order to inform the winners (legal basis: Article 6 (1), lit. b GDPR). If you have given us separate consent to use a certain customer contact channel (e.g. telephone or email), we use your data in the way you have permitted (legal basis: Article 6 (1), lit. a GDPR). The participants’ data is erased from our active systems after the competition has ended. The data is archived solely for purposes of legal defence, until the statute of limitations for possible claims has passed (normally three years). The legal basis for this is Article 17 (3), lit. e GDPR. The winners’ data is archived for the duration of the legal retention period, for commercial and tax purposes, and in order to prevent disadvantages for the winners (e.g. the recall of products) (legal basis: Article 6 (1), lit. c GDPR). You can withdraw from participation in the competition at any time and revoke your consent for the use of your data for this purpose. If you revoke your consent for data use for advertising purposes connected to the competition before the winner has been announced, this will be regarded as withdrawal from participation in the competition. Please also refer to the additional information below regarding the revoking of permission and withdrawal of consent to the commercial use of personal data.

3.2 Advertising by mail
We reserve the right to use your first name and surname and – if we have received this additional information from you – your title, academic degree, date of birth, professional title, industry description or business name, to send you special offers and information about our company, our services and products by mail, if we believe that this information will serve your interests.

3.3 Email advertising of our own similar offers
If we receive your email address when you purchase goods from us, we may use it to advertise our own similar products. You can object to commercial use of your email of all kinds without incurring any costs other than the basic cost of transmission. In the commercial sector, we use your phone number for advertising purposes, including in the case of implied consent. Please refer to point 3.4 below, “Email advertising with separate consent”, for further information about our use of data for analysis and optimisation in this context.

3.4 Email advertising with separate consent
If you have given us a separate consent, your email address and, if relevant, other personal data that you voluntarily gave us as part of your consent (e.g. your name) will be used for commercial emails about our goods and services, as applicable to the consent given. We make a statistical analysis of when such emails are read and, if relevant, which types of information are of interest and to what extent (e.g. if the recipient clicks on a link). The analysis is carried out with the aim of improving the time of delivery and optimising the contents of our offers and promotional material. Users register through a double opt-in procedure, i.e. after sending off the registration form, you receive an activation email with a link that you have to click on. You will then receive messages from us. Each email you receive includes the option of unsubscribing from the this service. SIGEL GmbH will not pass on your email address to unauthorised third parties outside the organisation. This data is stored and processed by CleverReach®, our EU data privacy compliant newsletter service provider, with whom we have a data processing contract. The following personal user data is required: email address, gender, first name, surname, country of origin, origin of the email address. The email address is needed to identify the user and to deliver the newsletter; the title, first and surname allow us to address the user personally. The country of origin is used to manage the content of the emails so that it is relevant to that country. We can send you personalised images (in the HTML version) and personalised links in the emails. By subscribing to our emails, you agree that when images are automatically fetched by your email program or by actively clicking on a link, we are automatically able to gather information on which content in our newsletter is particularly interesting to you. We use these analyses to learn from you and to prepare offers for you that correspond to your needs. It goes without saying that we use this kind of analysis solely for the purpose of improving our range of offers and do not pass this data on to third parties. As part of the analysis, the individual click data will be used solely to show non-personalised statistical data relating to the whole target group of each email distribution list.

4. Contacting us
When you contact us (e.g. via email or specific forms, such as those that we have posted on Facebook and LinkedIn), we save your name and contact details (first name, surname, email, telephone number, company name) and your request. The data is used to process your request and communicate with you. We use your email address to answer you via email (legal basis: Article 6 (1), clause 1, lit. a and b GDPR). If you have a question about a specific order or if you would like us to do something for you personally, we require your real name. You can use a pseudonym for any other questions. When your request has been completed and there are no other obligations of data retention, your data is erased.

5. Erasure and blocking
Your personal data is saved until it has served its purpose or for as long as we have a legitimate reason for saving it. It will then be erased, unless we have reached a different agreement with you or there is a statutory duty of retention (e.g. due to commercial or tax law). If the data is being stored for legal reasons, it cannot be accessed by any other parties. These documents are regularly erased and destroyed in compliance with the data protection law at the end of the statutory retention period. If you have agreed to the collection, processing and use of your data, we will save and use it for an indefinite period, until you revoke your consent or the purpose for which the data is being used ceases to exist. After this, the agreement and the processed data are archived until the end of the statute of limitations (usually three years) for purposes of the defence of legal claims (legal basis: Article 17 (3), lit. e GDPR). If you no longer wish to receive promotional material from us, we will use your name, address and, if relevant, email address to block you in the relevant lists that we use to compare our promotional activities. You will then no longer receive promotional material from us. Erasure therefore means that your data will be blocked for promotions and marketing activities in our system (legal basis: Article 6 (1) lit. f GDPR). If necessary, the data will continue to be processed for purposes other than advertising, e.g. for concluding a contract and, where relevant, for purposes of commercial and tax law documentation (legal basis: Article 6 (1) lit. b and c GDPR). If you would still like to receive advertisements from us but wish your data to be erased rather than blocked, please inform us.

6. Microsites
SIGEL microsites are websites operated by SIGEL. They match the visual design of the SIGEL brand identity and can be reached via a link on the SIGEL website. SIGEL’s terms of use and privacy policy also apply to the microsites. SIGEL is responsible for the relevant data collection and data processing. SIGEL microsites:,

7. Transfer of personal data
Access data and personal data is automatically saved in our hosting provider’s webserver system. Access data is saved automatically and processed on our statistical service provider’s webserver system. All companies involved are subject to German or European data privacy laws. 

As part of our customer services, email enquiries and the data or information they contain are transferred solely to company employees or our software partner Bits&Paper GmbH, who helps us to answer your questions. Your data is not transferred to any other third parties. We do not sell or rent data. Your personal data is exclusively used for the purpose described and only with your express permission. After it has fulfilled its purpose, the data is erased. 

8. Your rights
Your rights: in addition to the right of objection to the commercial use of your data (see also the box below), you have a right to information about which personal data we have processed. You also have a right to have your data amended, expanded or erased, or to limit the extent to which it is processed.

Your right of objection
If your personal data is being processed for the purposes of legitimate interests according to Article 6 (1) lit. f GDPR, you have the right at any time to object to the processing of your data for reasons arising from your own personal situation. This also applies to profiling based on these provisions. In this case, we will no longer process your personal data, unless we are able to demonstrate compelling and legitimate reasons that outweigh your interests, rights and freedoms, or if your data is being processed for the enforcement, exercise or defence of legal claims.
You have the right at all times to object to the processing of your personal data for the purpose of direct marketing. Your data may then no longer be used for this purpose.

9. Use of cookies
We use cookies on our website to make your visit more attractive and to enable the use of certain functions. Cookies are small text files that are placed on your device. Most of the cookies we use are erased from your hard drive at the end of your browser session (so-called session cookies). Other cookies remain on your hard drive and enable us to recognise your device the next time you visit our site (so-called persistent cookies). Our partner companies are not permitted to use cookies to collect, process or use personal data via our website. Your browser normally gives you the option of blocking certain cookies, although this can mean the functions and services of our website no longer work for you. Cookies can also be erased on the browser.  

You can change your cookie settings via this link at any time.

10. Google Analytics
This website uses Google Analytics, a web analysis service run by Google Inc. (“Google”). Google Analytics uses cookies, i.e. text files that are saved on your device in order to analyse the way in which you use the website. The cookie generates information about your use of this website, which as a rule is sent to and stored on a Google server in the USA. When IP anonymisation is activated on this website, your IP address will be shortened by Google if it is from an EU member state or a member of the European Economic Area. The complete IP address will only be sent to a Google server in the USA and shortened there in exceptional cases. On behalf of the website provider, Google uses this information to analyse the ways in which you use this website, to compile reports on your website activity and to provide further services connected to use of the website and internet use. The IP address sent from your browser through Google Analytics will not be merged with other Google data. You can prevent the storing of cookies through the relevant setting on your browser software. However, please note that doing so may prevent you from being able to use all of the functions of this website to their full extent.

In addition to this, you can prevent Google from compiling and processing data generated by the cookie relating to your use of this website (including your IP address). To do so, download and install the browser plugin from this link

You can also prevent data collection by Google Analytics by clicking the following link. This saves an opt-out cookie that prevents any future collection of your data when you visit this website: Deactivate Google Analytics.

For further information on data usage and data protection, visit or Wir weisen Sie darauf hin, dass auf dieser Website Google Analytics um den Code „gat._anonymizeIp();“ Please note that Google Analytics has been expanded to include the code “gat._anonymizeIp();”, in order to guarantee the anonymised collection of IP addresses (so-called IP masking).  

11. Google Adwords
Our website uses Google conversion tracking. If you have reached our website via an ad displayed by Google, Google AdWords will place a cookie on your device. The cookie for conversion tracking is placed when a user clicks on an ad displayed by Google. These cookies become invalid after 30 days and do not serve to identify a specific person. If the users visits certain pages on our website and the cookie has not yet expired, we and Google can recognise that the user has clicked on the ad and was redirected to this page. Each Google AdWords customer is given a different cookie. This means that cookies cannot be tracked by AdWords customers via the websites. The information collected by means of the conversion cookies serves to compile statistics for AdWords customers that have chosen conversion tracking. These customers are told the total number of users that clicked on their ad and were redirected to a page containing a conversion tracking tag. However, they do not receive any information with which they could identify users. If you do not wish to participate in tracking, you can decline the automatic placing of the necessary cookie, either through the browser setting that generally deactivates the automatic placing of cookies, or by setting your browser to block cookies from the “” domain. 

12. Google Adwords Retargeting
In addition to the above, so-called retargeting tags by Google Inc., 600 Amphitheatre Pkwy, Mountain View, CA 94043, USA, are implemented on our web pages. Retargeting tags are realised on the website by means of cookies and so-called tracking pixels. When you visit our site, a direct connection is made between your browser and the Google server via the retargeting tags. Google receives the information that you have visited our site with your end device. This enables the end device you used to be added to a retargeting target group list. We can use the information collected in this way to show ads on internet pages that you call up with your end device. Please note that we as a provider of these pages do not receive any information from Google about the contents of the transferred data or its use. You will find further information about this in Google’s privacy policy ( you do not want your data to be collected as part of Google remarketing/retargeting, you can determine the relevant settings under the so-called “Google ad options" ( and on the following page:

13. Social networks
13.1 Facebook
Use of remarketing
This website uses the “Custom Audiences” remarketing function of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). This function serves to display ads and Facebook ads to visitors redirected to this website while visiting Facebook. For this purpose, the Facebook remarketing tag is implemented on this website. A direct connection to the Facebook servers is established via this tag when a user visits the website. Your visit to this website is communicated to the Facebook server, and Facebook correlates this information with your personal Facebook user account. Please note that we do not receive any information from Facebook about the contents of the transferred data or its use. For further information about the collection and use of your data by Facebook, your rights in this respect and options for protecting your privacy, refer to Facebook’s data policy.If you do not wish your data to be collecting via Custom Audience, you can deactivate Custom Audiences here. Alternatively, you can deactivate the Custom Audiences remarketing function here. To do so, you need to be logged in to Facebook. 

Conversion measurement
With your agreement, our website contains “visitor action pixels” made by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). These allow us to track user behaviour after the user has seen or clicked on a Facebook ad. We use this method to measure the effectiveness of Facebook ads, allowing us to compile statistics and do market research. The data collected in this way is anonymised; in other words, we do not see the personal data of individual users. However, this data is stored and processed by Facebook; we will inform you of this on the basis of the information available to us. Facebook can correlate this data with your Facebook account and use it for its own promotional purposes in line with its privacy policy ( can allow Facebook and its partners to place ads on and outside of Facebook. In addition to this, a cookie can be stored on your device for this purpose. To give permission for cookies to be placed, the user has to be at least 13 years old. Younger users require permission from a parent or guardian.

Communication via Messenger
This website uses the Facebook Messenger, owned by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”), as an additional communications medium. The data and contents of the information are processed through servers in the USA. In addition to this, Facebook analyses the metadata of this medium for advertising purposes, but not the content of the messages. For further details, refer to Facebook’s data policy.

13.2 LinkedIn
Use of LinkedIn conversion tracking: this website uses analysis and conversion-tracking technology owned by the platform LinkedIn Corporation, 1000 West Maude Avenue, Sunnyvale, CA 94085, USA (“LinkedIn”). This function serves to display personally relevant ads to users redirected to this website via a visit to the social network LinkedIn. To this end, the LinkedIn remarketing pixel (along with cookies and additional advertising technology such as beacons, pixels and tags) are implemented on this website. In addition to this, LinkedIn sends us aggregated, anonymous reports on advertising activities and information about how you interact with our website. Please note that we do not receive any information from LinkedIn about the contents of the transferred data or its use. For further information on the collection and use of your data by LinkedIn, your rights in this respect and options for protecting your privacy, refer to LinkedIn’s data policy. As a visitor, you can refuse permission for the analysis of your user behaviour by LinkedIn and the display of interest-based recommendations here (“opt-out“). To do so, you must be logged in to LinkedIn.

13.3 Youtube
This website uses embedded YouTube videos. The corresponding plugins are operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a webpage with the YouTube plugin, a connection to the YouTube servers is established. YouTube is then informed about which pages you visit. When you are logged in to your YouTube account, YouTube can correlate your personal surfing behaviour to your account. You can prevent this by logging out of your YouTube account before clicking on the video. When a YouTube video starts to play, the provider places cookies that collect information about user behaviour. According to YouTube, this serves, among other things, to collect video statistics, improve user-friendliness and prevent abusive behaviour. Regardless of whether the embedded video is played, every time this website is loaded, it connects to the Google network “DoubleClick”, which can lead to further data processing operations over which we have no influence. If you have deactivated the storage of cookies for the Google Ad program, you should not be affected by cookies of this kind when watching a YouTube video. However, YouTube also stores non-personal user information in other cookies. If you wish to prevent this, you need to block the storage of cookies on your browser. For further information about data protection, refer to the YouTube data policy.

13.4 Hotjar
We use Hotjar to help us understand the needs of our users better and to optimize the services offered through this website. Using the Hotjar technology, we attain a better understanding of our users’ experiences (e.g. how much time users spend on which websites, which links they click on, what they like and what they don’t like, etc.). This helps us to adapt our services to the feedback provided by our users. Hotjar works with cookies and other types of technology to collect information about the behaviour of our users and about their end devices (in particular, the IP address of the device (recorded and saved in anonymised form only), monitor size, type of device (unique device identifiers), information about the browser used, location (country only, allowing our website to be displayed in the preferred language). Hotjar saves this information in a pseudonymised user profile. The information is not used either by Hotjar or by Sigel GmbH to identify individual users, nor is it merged with other data about individual users. The legal basis is Article 6, clause 1, lit. f GDPR. For further information, refer to Hotjar’s privacy policy.
You can revoke your consent for Hotjar to save your user profile and information about your visit to our website, and to the setting of Hotjar tracking cookies on other websites, via this link.

14. Contacting us in matters of data protection
If you have any questions about the collection, processing or use of your personal data, or require information or the correction, blocking or erasure of your data, or to revoke any consent you have given, please contact:

SIGEL GmbH, Bäumenheimer Straße 10, D-86690 Mertingen, E-Mail:

Version: 30.04.2020